Day 1

Saturday, december 1 | 9 am - 3 pm

We’ll focus on strategically building up your media insider knowledge base, specifically how to position the story of your brand and products for media interest and engagement.

Day 2

sunday, december 2 | 9 am - 3 pm

All about execution, and focuses on practical tactics around YOUR brand and products, specifically on working on and developing your own 6-month media strategy and plan.

With Erin and Chad’s input and guidance, you will learn how to:

Leverage the neuroscience behind your story and brand.

Identify how your brand is being viewed by the media.

Build your media engagement plan.

Understand the psychology of media engagement.

Pitch the media yourself and save thousands of dollars in media pitching fees.

Select a media pitcher and sort the real performers from the media “tire kickers”.