A Design-Thinking process that provides clients access points to tackle the a) known, b) known unknown, c) unknown unknown dynamics limiting success. Design your business strategy to align with your original intention, and the outcomes you seek in the world.

DNA identifies challenges and opportunities within your current business strategy, operational model and/or marketing strategy through a process of deconstruction/reconstructon. It develops and connects ideas, where ideas are treated as models to be tested and explored, not judged or condemned. It then accelerates action towards the execution of the design to integrate it into your businesses operational strategy, and other essential systems.